To capture urgent, high-intent service inquiries across metro regions, we structured a hyper-targeted Google Search Ads campaign for Service Today Australia, a leading provider of emergency plumbing, electrical, and HVAC services. During a focused 12-day launch testing period (October 1, 2025 – October 12, 2025), our paid strategy prioritized exact-match localized keywords, call extension overlays, negative keyword filtering, and custom ad schedule bid adjustments. As shown in the Google Ads reporting dashboard, the optimized ad groups generated 200 Impressions and achieved 13 High-Intent Clicks on a modest budget of $124, directly driving 2 Direct Phone Call Conversions from high-converting Australian homeowners requiring immediate service.