To capture high-intent local demand for urgent residential and commercial HVAC and plumbing repairs, we launched a targeted Google Search Ads campaign for Master Trade Services Australia, a trusted Melbourne-based trade services provider. During a 12-day conversion testing period (October 1, 2025 – October 12, 2025), our paid acquisition strategy focused on localized exact-match keywords, ad schedule adjustments for peak emergency service hours, negative keyword filtering, and call extension overlays. As recorded in the Google Ads dashboard, the optimized campaign generated 200 Impressions and converted 13 High-Intent Clicks on a controlled spend of $124, directly generating 2 Direct Phone Call Conversions from local clients requiring immediate service.